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Pandora is intensifying efforts to optimize its store network in china, now anticipating closures of up to 100 concept stores, up from at least 50 previously, the. In cities like beijing, qingdao, and nanjing, prominent standalone pandora stores have been quietly downsized to small counter spaces within department stores, and many of those have. Pandora will close approximately 100 underperforming stores in china to “optimize the store network,” even as overall revenue for the second quarter rose.
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Pandora has announced plans to close up to 100 underperforming concept stores in mainland china as part of efforts to optimise its global retail footprint. Faced with this severe downturn, the jewelry giant announced plans to close at least 50 stores in china. Danish jewellery maker pandora is exploring ways to restructure its business in china, said two people familiar with the matter, after years of plunging sales both online and off.
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The danish jewelry retailer has substantially increased the number of chinese stores set to close this year, now planning to shut down up to 100 locations—doubling its.
Since entering china in 2015, pandora has rapidly expanded by leveraging its accessible luxury positioning, with over 250 stores at its peak. However, in recent years, the. At the time, pandora operated 198 stores nationwide, meaning the. As part of its efforts to turn around its performance in china, pandora has already closed about 50 stores and appointed a new managing director — its third in the country since.
