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This analysis delves into the intricacies of consumer behavior in the philippines, exploring the various factors that influence purchasing decisions and overall consumer trends. This study explores the effects of online impulsive buying behavior. Filipinos wanted to physically assess the electronic product but with the restrictions of.
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Increased access to a wide range of products and services via online channels has diversified consumer buying patterns. Oral analysis of consumers towards online shopping systems based on the online shopping practices and behavior of the customers. When buying online, respondents examine factors such as sales promotion, advertisement, feedback, logistics, and payment process, according to the findings.
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The correlation analysis findings showed that all factors are significant while regression analysis results showed that website design is the most substantial predictor affecting the consumer's.
This paper utilized two behavioral theories, the theory of planned behavior and self determination theory, to identify the perceived behavior of filipinos using a credit card. In this study, we provide an overview and categorization of the standard purchasing behaviors of philippine consumers, and then collect relevant purchasing behaviors. While astoriano, gerona, & marzan (2022) emphasize the impact of digital marketing on filipino consumers, zhang (2023) and yang (2023) discuss a mix of offline and online strategies. Research shows that 93% of consumers say online reviews will affect shopping choices, indicating that most consumers have the habit of reading online reviews regularly and.
