You want to gather reliable information from which you can distill your users’ essences, as personas, to take forward in your design process. “design thinking.” in that book he describes the way that architects and urban planners would approach design problems. And the personas you make can help wrench away assumptions to reveal how users from other backgrounds might truly experience things.
Brainstorming is a method design teams use to generate ideas to solve clearly defined design problems. That’s why design thinking is so helpful, as you can begin to empathize with your users. Both are collaborative approaches that involve stakeholders in the design process, yet the emphasis and origin of each term vary slightly.
The term “ design thinking ” dates back to the 1987 book by peter rowe; Even though design thinking is not a linear process, it is crucial to take into account the first two stages or modes in design thinking before you start ideating. It even has a themed stage in the design thinking process: